Avicii had only been producing a few months when his friends noticed that
the productions were amazingly professional and that they had just
witnessed a great talent being born. Avicii started out with doing a remix of
the theme music for the Commodore 64 game ‘Lazy Jones’, but decided to
drop it as it inspired him to make his own ‘Lazy Lace’ - released almost
immediately on Strike Recordings.
Avicii was instantly fascinated with producing and spent many hours in his
home studio creating one fresh tune after the next. Avicii never tried to get
caught up in a specific subgenre of house, but wanted to keep the
productions up to date and innovative. His music is inspired by the likes of
Laidback Luke, Steve Angello and Tocadisco, but also Daft Punk, Eric Prydz
and that of Axwell. In April 2008, Avicii released the first big track, ‘Manman’,
on Pete Tong’s Bedroom Bedlam label after winning the Pete Tong Fast
Trax. Avicii received an astonishing 70% of the votes and after the release
and were contacted by numerous labels, promoters and booking agencies
from all over the globe. Even Laidback Luke mentioned Avicii on his
Myspace website saying: “[Avicii], by winning this competition, left many
contesters behind in their dust. / So a big CONGRATULATIONS to these
brilliant DJs for winning the contest and all the luck with their future careers!”
What Avicii wants is to create music for people to listen to and come to
love, whether it be at home or in a dark nightclub. Avicii puts great emphasis
on melodies in his productions and wants to appeal to fans of many different
house music genres. Avicii signed on to At Night Management in May 2008
and within a month the buzz around them spread noticeably and they were
recognized on labels such as Joia Records, Vicious Grooves and Ministry of
Sound, just to name a few. By the end of that month, Avicii had already
signed a big deal with Vicious Grooves in Australia and were head on target
to soon explode over the entire globe.
Avicii is currently appearing on selected international DJ gigs but
otherwise locked up in the studio, always experimenting with new sounds in
order to bring out original cool tracks and to grow as producers.
More recently, the 19 year old producer has been VERY busy in the studio.
With his first single (Sound of Now) and follow up EP (Muja/Record Breaker)
off the shelf, remixes for D.O.N.S., Roger Sanchez, as well as Jose Nunez,
Richard Grey & Erick Morillo and with upcoming mixes for Livin Joy, Phonat,
Little Boots, Paul Thomas and Tim Berg - just to mention a few. Among
more of his own releases, Avicii broke ground in 2009 with his third release
and original track Ryù, which was charted two weeks before release on Pete
Tong's Essential Mix. One week later it was 'This Week's Essential New
Tune' while at the same time the "track of the week" on Tiesto's Club Life
(Episode 113). The track hit Beatport Top 20 in worldwide sales almost
instantly and has been on Top 30 for over 4 weeks.
Avicii in 2009 means killer vocal collaborations combined with his own highenergy
style productions bringing a new sound to the scene. Avicii truly is the Sound of Now.
