Richy Ahmed spent his formative years immersed in various aspects of electronic music culture; first as a raver, music fan and promoter then as DJ, producer, A&R and label owner. As a result he is a canny and astute operator, with a deep underlying passion for music and people, and an equally intuitive understanding of dance floor fundamentals. Originating from South Shields in the North East of England, Richy has spent over 15 years channelling his broad experience into cultivating genuine long-term integrity. His sterling reputation and warm, friendly demeanour has allowed him to inspire a new generation of British house producers and DJs, and in doing so built the foundations of a long-lasting legacy. Through his role as A&R at the esteemed and influential label Hot Creations, Richy has