One of the most well-known and beloved artists in Greece with continuous appearances at international festivals and venues, George Adi first crossed paths with the world of electronic music at a very young age. Bonding over techno beyond genre classification, he took his first steps as a professional dj when he signed up by NON-Collective, the famous agency behind Reworks Festival.
Reworks has played a significant role through George’s musical journey as he had the opportunity to perform along great international artists such as Adam Beyer, Dubfire, Joseph Capriati, Sam Paganini Sven Vath, Loco Dice, among others while gaining valuable insight in various aspects of club culture.
Perfectly balanced between producing and dj-ing his excellent technical abilities place him among the most exciting figures that emerged from the local scene in recent years. He has presented his sound to festivals like ADE in Amsterdam, Reworks in Thessaloniki, Getaway in Lebanon, Horizon Festival in Bulgaria, Summit in Kosovo, Gem Fest in Georgia and Unum Festival in Albania to name a few and he was invited as a guest for club nights in Berlin, Ibiza, Modena, Barcelona, Bucharest, Beirut, Skopje and Bern.
He runs his own record label and a series of club events in Thessaloniki where he continues to work tirelessly on his craft. His releases include labels like Deeperfect, DPE Records, Rhythm Inverted, Jannowitz Records, Loose Records, Stick Recordings, Kuukou Records, De-Noize Records, Plastic Galaxy, Natura Viva Black, Bully Beatz, Ballroom Black and his own personal imprint SHIFT digital audio which has gained worldwide support.
Fast forward on and George’s love for club culture still remains deeply rooted inside him, influencing his productions and DJ sets to this day. Now over 10 years into his career, his deep understanding of the clubbing landscape allows George Adi to stay innovative and relevant in a swiftly paced genre.