When we think of electronic music, what comes to mind? Clearly the only acceptable answer to this question is beards. Tchami, Solomun, and heck, even Showtek are now rocking the full face bush. Beards = dance music. End of story. Typically when we think of party music, we think of sun-soaked bodies in a tropical paradise, living the good life (possibly on a yacht?) and generally dancing the night away with bikinis and tiki torches. In fact, we've come to associate beards with swimming pools, all day festivals, and glorious sunshine. However, The Bearded Man would like to point out another, often overlooked aspect of beards. You see, when Leonardo DiCaprio prepared for his Oscar win, what was the first thing he did? Why he grew out one hell of a beard, that's what! And why did he do that? Because, beards help you win fights against bears, AND, as an extra special bonus, beards protect you against that bitterest of enemies, snow. Mountain men know it. Hollywood actors know it. World-class DJs know it. It's about time you learned it as well. If you can't grow your own burly beard, at least beat the cold this winter with Beards in the Snow, and, to show your support for The Bearded Man, feel free to create a bird's nest using your epic beard and send us a photo. Or at the very least, just comb it. Your mother will be proud.