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Originally coming from the French Riviera, Boris way is a Paris based electronic music producer and DJ counting more than 35M streams worldwide. After a few releases on Spinnin and Armada, his breakthrough single « Your Love » (+10M streams) has been released through Parlophone in 2017. In addition to a massive support on the DSPs and a significant airplay on the French national radios, this release has been acclaimed by the DJ Mag readers community and allowed him to win the « Best New Talent » title of 2017. Freshly signed to the prestigious American dance music label Ultra Records, over the last few month Boris kept delivering resolutely melodic and summery electro-pop records massively supported in DSPs key editorial playlists. Releases like « O Vai (Who Am I) » or more recently « Walking Away » exponentially took off his monthly listeners number. Early October 2021, Boris shared on his socials the « Pink Soldiers » record referring to the worldwide Netflix success Squid Game. Quickly turned viral, this deep house anthem went straight to the Virgin Radio playlist in France and exponentially grew through the Shazam charts, reaching a #5 spot in the Shazam Dance ranking in France. With a massive amount of Shazam per day, « Pink Soldiers » even charted in the Worldwide Shazam Dance ranking. Already #1 in Lithuania, other European countries like Belgium are now seizing the track to turn it into a worldwide hit. He used to perform at the biggest French electronic music festivals such as EMF, Stereoparc Festival, Les Plages Electroniques, or Amnesia Cap d’Agde. Bolstered by a unique sound identity created through the use of sampled and modified voices to compose most of his choruses, Boris Way recently joined Pascal Nègre (ex-Universal Music France CEO) management agency #NP, with the ambition of conquering new listeners across the globe through his production melting modernity, organic sounds and heady pop songs.