Yura Yura is a new discovery among the ambitious and promising acts operating in the field of Rhythm'n'Noise, now releasing its proper debut on HANDS. Having made itself a name for a live act that includes a spectacular dance performance -featuring the dancer-choreographer Macha Mélanie, the CD is essentially the sound of Frenchman Grégory Yura: Gripping, bouncy Rhythmic Industrial with abrasive atmospheres, a massive package of 15 tracks and over 70 intense minutes. "Yura Yura" name is actually a Japanese onomatopoeia meaning "swaying vibration", swaying from side to side, swaying, swinging, meandering like smoke, shaking, waving. The album starts with track that also carries a Japanese name: "Unagi" with its growling noises, space bleeps and the moody distorted downbeat is a perfect opener for the album. As the title implies the album deals with sexuality – not as a carnal act, but as a cultural and psychological phenomenon. The tracks on "Be Sexual" achieve their powerful impact not by a "harder, louder, faster"-attitude, they are actually rather minimal and repetitive. Grégory Yura really stakes out some territory of its own, by combining the analogue hypnotic structures we may know from genre pioneers like Esplendor Geometrico or Sonar with effective breaks and a clean, modern sound design. The title track may stand as an example – a shuffling noise beat, stripped down to its bare essentials, and an intermission with a short collage of incomprehensible vocal snippets. Not every track may qualify as a DJ weapon, but some surely do: "Holokine" or "Wolf" feature uptempo beats with the right punch to get the crowds moving, while others explore a more experimental approach, like the gritty fantasy of "Shize" or the closing title "Moon" with its 80s style Electro beat. What is remarkable about this album is, that while the ingredients are classic Industrial – noise, distortion, samples, dark atmospheres, the result is strangely uplifting. The upshot of listening to "Be Sexual" is that Grégory Yura presents us with a very individual approach to rhythmic music, really working in the line of the onomatopoetic band name, Yura Yura is about music that will simply make you sway: „To >Be Sexual< is being you and I, it is to accept and recognize our constitution of human being, from puzzles and mysteries that make us unique, singular. In a certain way, the drives oscillate; sway, faster or slower, louder or softer, on the side of life or on the side of death."