Simon James

Simon James has been DJing for over 20 years. Initially playing hip-hop for school and private parties throughout the nineties, he found his musical home in the early 00’s House and electronic Music scene. In 2005, Simon founded events and promotions company Soulfresh Productions, co-producing and promoting many bespoke club nights throughout Auckland, New Zealand. In 2021 Simon founded Lusid Music, a Tech House production label based out of Sydney, Australia. Residing in Auckland, Sydney & Dubai, Simon has a truly international outlook to cultures and music. Playing across the electronic music spectrum, with a focus on Soulful/Funky House vibes, as well as the more progressive sounds of Tech & Bass House.