Emerging from the edgy and vibrant club scene of London,Alexander began crafting music after hanging out in several hip early noughties hang outs of which electroclash and hi NRG disco where the influential soundtracks. As much a performer as a musician Prices wild stage shows which incorporated a wild female dance troupe and self made stage attire where both visually arresting and instantly successful . Underground anthems such as Spend A Little Time and a cover of the Pet Shop Boys classic Rent [both lifted from the EP Kitchen Sink Drama]and released on the Intense Pr essence record label in which Price was signed too] fused electro pop and dance in a manner which bought Price moderate success in Europe and Australia with instant radio and press exposure.
In 2013 he collaborated with the acclaimed Producer/DJ Massimo Paramour and signed with Velcro City Records to release the brooding,haunting synth laden Waiting which became a huge hit for both parties with Paramours infectious "Dry Dub Mix" of the track hitting no 32 on the Beatport Indie Dance/Nu Disco chart. With their follow up collaboration You`re Burning ,Price now furthers his exploration of the darker side of the dance floor with an edgy ,pulsating slice of electronica which has seen immediate praise for the pair.