Floorcraft :: co-founder and co-producer of FREEFORM vs. DUBALICIOUS (2nd Saturdays @ Shine, San Francisco USA); Cable RecordingsWith his roots firmly planted in house and progressive music, Floorcraft’s eclectic style of bangin’ tech house, techno, electro, prog and the like, has been infecting dancefloors in San Francisco and beyond for the past 16 years. He isn’t defined by any trends or conformity, but merely by his passion for electronic dance music and the powerful connection it creates.. This was clearly evident at 2008 and 2009’s SF LoveFest, where he hosted his very own float, one that celebrated the electronic dance music culture as well as promoting a very important cause, in this case, organ donation. Floorcraft’s passion and talent for the music goes beyond just the dj booth. He has also dabbled in the production side of dance music, co- producing a handful of tracks. Looking ahead, he plans on immersing himself even deeper in the studio, so stay tuned! Aside from various parties and events around town, you can catch Floorcraft’s infectious grooves at the popular Freeform vs. Dubalicious, every 2nd Saturday at Shine, the party he co-founded 9 years ago.