Nivaadh Jeeth Singh a.k.a "Deejay Nivaadh Singh (The Breadman)" ,who currently owns and signed under Destination 4:13 Records.His interests in music began in 2006 when he became a drummer and keyboard player. In 2007 he started his 1st recording studio called "Studio 4:13", named after "Phillipians 4:13" and took on the art of Pro Djing simultaneously.The passion that ignited this movement was his unique interpretation of musical sounds. He always took note to a musician's message in the song and never saw it just as entertainment; he always vowed to himself that he would deliver a similar message through his music. The drive of being a DJ and always watching people enjoying themselves is what spured him on to create the most powerful productions in the music industry.As a newcomer to the music and DJ industry, he was constantly rejected by other musicians and deejay's. I never gave up because "When you are down to nothing, God is up to something". It is a quote that always fixed his broken legs in this race of life. After many attempts he finally broke through the music industry. On his 1st gig, the feeling of watching people enjoy themselves and the positive acceptance of his performance was overwhelming to him. He made a promise to himself to treat every gig / song produced as if it were his last.In order to achieve these accomplishments and feed his passion, sacrifices were to be applied such as long hours, not living a normal life anymore and dedicating every free minute going about learning how to excel in the music industry. Up to date, the people who know him knows that he lives, talks and breathes music.All the above created a mass amount of diligence within him, never stopping at any cost to archieve what he firmly believes in. He believed that this was his destiny. He wanted to create a mass vision of his own by creating his own record label, it gained the name Destination 4:13 Records to accomplish his God given purpose in life. This is his final destination to be in the throne that he is in now.Nivaadh Singh has since travelled far and wide and worked / performed with many major artists such as Lloyd Cele (SA Idols), Phaksy (SA Idols), Leote Taylor (International), DJ Naid (Destination 4:13 Records), Locnville, Roger Goode (5 FM) and performed for crowds greater than 10 000.