LUCRE

Meet the dynamic force of beats and business, Daniel Stevens, a.k.a. LUCRE – a DJ, artist, producer, and a globally triumphant entrepreneur. Originating from the vibrant city of Chicago, he not only holds a degree in Economics from Northern Illinois University but also founded the wildly successful gym and lifestyle brand, Premier Fitness. Imagine a fitness haven fused with nightclub vibes – that was Daniel's groundbreaking concept. In a twist of fate, Premier Fitness found new ownership in July 2020, freeing Daniel to immerse himself fully in his musical odyssey. Stepping into the realm of techno and house music, LUCRE embarked on a sonic adventure. What started with mix creations swiftly evolved into original productions, earning him acclaim from the likes of Nicole Moudaber. "Unicorn" made waves on her 450th