Once again Austria and in particular Vienna finds itself the focus for new and creative sounds being heavily sought after worldwide. It's been a little while but history of course has the uncanny ability to always repeat itself. Being Vienna too, it should come as no surprise that this nu-breed will be fashionable out of town long before they get their props and respect in town. Tastemakers such as Mary Ann Hobbs and Gilles Peterson have been quick out of the blocks to acknowledge the nu-breed of boy-wonders from these shores. The new sounds of Austria though offer a new heightened and elevated sound from those of the mid nineties. Experimental and courageous are definitely in, and safe and laid-back have been deservedly shown the door. Gone too is the notion that Austria and Vienna make the very best background and elevator music. Damn, that used to drive me mental hearing Viennese electronica in Starbucks.
And this is where Phlox come in. A new label, a new identity with their own ideas of melodic subjects in musical composition! They bring much dissimilitude and unconformity. They prosper in the 'absence of likeness', their music policy is that they don't actually have a music policy. The Viennese electronic music rule books of the mid nineties have all been torn up or burnt."
Alan Brown, Soul Seduction