'PRIMROSE' was formed in Moscow in 2014 by the singer-songwriter Gregory Alexander on the base of his previous project 'INDIES'.
The first show of the band was as an opening act for OneRepublic during their Moscow part of the tour.
At various times the band shared stages with such names as Mika, I Blame Coco, Miike Snow, Datarock to name a few, played solo gigs at major venues of Russia's capital and took part in two-year long 'Red Rocks Tour' dedicated to 2014 Olympic Games in Sochi.
Despite common opinion, the band's name has nothing to do with roses – it comes from the phrase 'The Primrose Path' which refers to a life of ease and pleasure which can eventually end in chaos. The band decided to cut the negativity and just kept 'Primrose' – the first flower of spring – that totally matches their music – light, cheerful but with elements of natural cosmic philosophy.
In 2017 the band has signed with TMP Records LLC (USA) and by this moment has two tracks 'Breathe' and 'Falling' available on all major digital platforms. The video 'Falling' stars famous russian actress Lyubov Aksyonova.