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It all started in the North of France when brothers Max & Martin decided to launch Betical. The brothers moved
to the UK, immersed themselves into a different club culture that inspired them to forge their sound.
Showing their penchant for innovative music. As well as leading music focused lives, they hold an obsession to win the equally creative industry of design. As an integral part of their project, the brothers enjoy utilising
this skill to create their brand.
