The first time the trademark 'Playdagroove!' appeared in a club flyer was in 2004, the year in which the label begins to take shape. At that time, its creator, Jason Rivas, had been releasing his material for many years in the underground spanish scene, but Playdagroove! set a new challenge in his professional career. In 2006, Playdagroove! begins as a label, releasing a lot of material in physical formats, always in the underground scene that allows him to keep a total creative independence. In 2007, Playdagroove! got in the digital market. Today, with more than 200 releases, thousands of downloads sold worldwide, more than 60 artists, producers, singers, remixers, songwriters, arrangers, sound engineers, etc., have worked with the label. Quality, groove, fun and profesionality are the main attributes that have made of Playdagroove! a reference in the spanish club house sound.