Already at a very young age, Simon Emerson kidder marched to a different tune. He wanted to become a hedonistic musician instead of a prince in the sandpit. The breaking idea came to him at the age of 16 when he - for the first time - went to a rave sponsored by the local techno-mag Sucker. In the beginning of his career, Emerson put on breakbeat records in small clubs in his hometown south of Germany. Being a diligent and persistent nature, he worked hi way through various clubs until he finally made it to one of Munich’s top-spots in town: The Ultras hall. There he immediately won the crowd at his first gig and was directly re-invited to his next one. Thats also where he met Holgi Star, booker, DJ and labelmananger from the major techno-city berlin. And just like that - Emerson was promptly offered to join the tour of the timing label throughout germany. Still, from the beginning it has been emersons motto not to rest on his laurels and always to to keep his ears open. Putting on music, he would not simply stay with breakbeat but instead he discovered techno and later on the slower house adapted variants of electronic dance music. This great mixture of sounds still distinguishes Emerson’s fresh style of music. His reputation spread like a wildfire and it very soon opened the doors to many important techno clubs l around the world, such as the stern radio in Berlin the spin club party’s in Ibiza, where he became resident DJ. During the hot summer months he played the long and never ending Sundays in the garden of the Berlin casino. The positive side effect: it enabled him to constantly work on his own sound. And because success does not rest in its hometown, it went on and on – from Berlin to the big cities in Germany and further, to Ibiza, Tokyo, Miami or Moscow and many other cultural centres in Eastern Europe where people are starving for electronic dance music. Although by now emerson got used to flying from one big city to another, he still likes it best to put on music in Berlin after all. Here he just feels most comfortable, deeming Berlin his artistic home. Here he is also surrounded by producers, DJs and fans with whom he gets along best, not only with regard to interpersonal relationships but also relating to the style of music. In the club Emerson sees himself as a servant for the party and its audience, doing his best to guarantee a wonderful and exhausting night to the dancing crowd. He does not want to be the centre of attention, who - with much boasting - boosts his own ego. As such, he actually still remains to be more of a fan than a professionally calculating artist. Someone, who loves and lives music and who wants to make other people dance - it all comes down to simply being a DJ. For a long time now, it has not been sufficient for Emerson to only depend on the music of others. That is why he and his friend Holgi Star built up their own music label Kiddaz.fm Records. Emerson just wanted to show what he thinks good music really is. In the years between 2001 until 2005 Kiddaz.fm came out with over 50 releases and made it up to over 100,000 units sold until Emerson focused on new labels, such a Micro.fon and Freak waves, last year. Micro.fon is the home label for simple and more minimal techno music. In cooperation with Dietrich Schoenemann, Emerson also runs the label Freak Waves located in New York. the discography of this label contains such famous names as Butane, Ruede Hagelstein, Luna City, Express or Tim Xavier. In retrospect it all appears like a musical textbook career. However, the later success was nothing that was granted in the beginning. While producing his first record, Simon Emerson Kidder did not know whether anyone would even take a note of it. As it went, after its release the record even attracted the attention of celebrities such as Westbam and Paul Van Dyk, who started playing it over and over again. Reason enough for Emerson to keep on moving. His tracks were also licensed for the successful Mayday- and Time Warp compilations. His first album called Kidd Rock made it to the album of the month in the Raveline Magazine - the core of the German club music community. By now, Emerson has released two own albums, three mix cds and over 40 vinyl maxis produced by his own. In addition, he came out with various remixes, composed an own soundtrack for the hustler porn DJ Groupiethe movie and on and on it goes. Someone who is a DJ, producer and a label manager at the same time does not simply make music, his life is music. Other than that, there is only one more thing that Emerson kept on to and this is sports, especially tennis “I make electronic music until I collapse and I‘m in a very good shape”. To Emerson, sports offer the perfect balance to the often wild and excessive nightlife. However, match partners in musical means are mostly artists, whom Emerson has helped quite a lot boosting their career and to whom he feels very close: Alex Niggemann, Tony Rohr from New York, Dave Shokh, Marcus Meinhardt and many others. We can prepare ourselves for a sound dose of Emerson within the next coming years.