Ash Roy’s fifteen-year career has taken him to many big stages across many big cities. It all started in the late nineties with a stint in his hometown of Calcutta's mega club, Anticlock, with some legendary nights the city is still talking about. He then beat the hoards to win the 1999 DMC World DJ Regional Finals in India and his winning streak took him overseas, to the Diamond Club in Dubai the Gulf’s biggest club, where he scored a residency.2004 saw a return to India with moving to Delhi to start the next leg of his journey. He reconnected with two old friends and fellow musicians Arjun Vagale & Ashvin Mani Sharma and together, they formed Jalebee Cartel, India’s answer to raw, real underground. Since its inception, Roy has been providing all vocal and percussive elements during their memorable live performances and has also steadily been creating music to add to the Cartel's cache of original productions.As a producer and a DJ, Ash’s style moves through genres that range from tech-house to techno and his individual tracks has been supported by Kasey Taylor, Maetrik, Ambivalent & more. Ash and his band mates have been basing themselves out of Europe every summer, to have equal footing in both sides of the globe with their gigs – an annual appearance at the Fusion Festival in Germany, for instance. With Jalebee Cartel he has shared headliner space with the likes of The Chemical Brothers, Prodigy, Modeselektor and Carl Cox, played with the likes of Sasha, Cari Lekebusch, Fergie, Nic Fanciulli, Ambivalent and Kasey Taylor individually and appeared on the cover of Rolling Stone, India. And it only keeps getting better and better every year.